Item launch campaigns are extremely good at building excitement and finally boosting sales during your launch. New and even veteran entrepreneurs frequently feel overwhelmed with planning a launch, but this tested email sequence will allow you to succeed with your launch.
You can use this to get a product that you’ve created – or you can use it to get a product you are planning to create reside. If you’re planning to teach live, you can adapt your product as you get feedback during the launching. Even if you’ve already created the product, plan to record a bonus session if you get feedback through the launch – that way you know your product is keyed precisely to what your subscribers want.
Remember, once you’ve educated your live class collection, you can turn the records into a product. Go back and edit your launch campaign to remove references to the live course, then set it in your autoresponder sequence to create an autopilot, evergreen launch.
Here is the email sequence outline:
Title this email”What are you fighting with?” And include a few sentences asking your prospect what they’re struggling with in your niche. Something like”What is your biggest goal in XYZ? Is a good question. Invite your subscribers to hit”reply” and tell you their thoughts. A personal reply is an excellent idea to build rapport.
Preselling Email #2: Here are the answers to yesterday’s questions…
Highlight a few of the challenges you received yesterday (you will probably notice the identical large ones came up in many of the replies) and give a brief suggestion for each.
Preselling Email #3: How would it feel to XYZ…
Ask your prospect how it would feel to attain the results they’ll achieve when they go through your product. For example:”how would it feel to know you could take your dog for a walk without having to worry about her jerking endlessly on the leash?” Or”how would it feel to have a real, open conversation about what is going on in your teenager’s heart?” These questions stir your prospect’s imagination and make them hungry for this result.
Sales Email #1: Here is my brand new XYZ training program (or class, etc..)
This is your main launch email, and it can be a simple paragraph saying you have released your product, or opened enrollment for your training program / course series. It is possible to make the hyperlink to the product just like the headline on your sales page.
Revenue Email #2: Q&A Around (Product Name)
You’ll likely receive questions regarding your new product – so you can reply the top 3-4 in this email. Open with”To everyone who has purchased (Product Title ), congratulations. I have received some questions about the new training (class, etc.):” and list the queries. Make sure to link back to the sales page a few times!
List out what your prospect gets in the program. Bullet points about the program fit well here – you can pull them from your sales letter. It is possible to swap Sales Email #2 and #3 if that appears to match your sequence better.
Revenue Email #4: What are you going to miss out on?
Point out something that they may overlook if they do not sign up for your training today. It may be bonuses, but it’s good to highlight some results they won’t get.
Sales Email #5: Your final chance to get into this program live
If you’re teaching a live program, this email is extremely effective at getting fence-sitters to purchase!
Sales Email #6: The training program was amazing, here’s what you missed:
You can really send a recording of their first session along with a message letting them know if they need the next 5 months (or whatever the amount is), they can sign up – tell them this is the last opportunity they will have the ability to slip under the table and get in.
Revenue Email #7: Final chance to get into the live training with me
Send this”last call” email the day before you conduct the second session of your live training.
After this one, go back and accommodate the presell and initial sales emails for the evergreen merchandise and slot it into your campaign. Future customers will get the effort and be able to purchase the recordings from you.
Using this sequence creates excitement in your readers and results for your launch. Don’t let the launch sequence stop you – summarize your training and write your initial prelaunch email now and you may use this sequence to guide the rest of your successful product launch.